Monday, 17 March 2014

evaluation


My media product that I have created is a music video with a promotion package. I have used a song that is already well known and has been in the charts previously. The song I chose is ‘A Thousand Years’ by Christian Perri whose songs belong in the genre of ‘pop’. I created my own music video for this song using inspiration from the original video,. After going through the planning and research stages I uploaded my official music video to YouTube and I also uploaded videos of all of my recording on to YouTube. I created a 4 panel album case for a CD for my fictional artist which contains the CD of my music video. I also created a magazine advert for my digipak.








 this is my 4 pannel digipak that I made for the music video that I created







this is my magazine advert for my digipak and the music video














One of my most important conventions in my music video is the story line of my music video. I focused on trying to create a good story that the audience could relate to and possibly feel a little emotional about it. I got inspiration for the story line off other music videos that are about love  such as Taylor swift- mine, Moulin rouge- come what may and even the original video for A Thousand Years by Christina Perri. The original of boy meets girl and they fall in love. However I wanted to change how love music videos normally end where traditionally the boy gets the girl or the girl get the boy I decided to have it so it didn’t end happily and in fact they break up and hence why the girl is singing  so emotionally and dramatically. I thought this would be more relatable story  as not all relationships end well and it can leaves one person in love still and this is what my music video shows. Another similarity of my music video to other music videos is certain scenes that I have used that I got inspiration off other music videos.
A music video that I got inspiration from for the scene of sitting on the bench with someone is from another Taylor swift song called You Belong with Me. The idea was the boy looks at the girl when the girl isn’t looking and the girl looks at the boy when the boy isn’t looking, sort of a cute start to a relationship as everyone wants to feel as though someone they like is looking at them. So it links in with the start of a love story.

 



 




















Another music video Taylor swift- mine I have used some of the body movements and postures. The scene I focused on here was the engagement scene where as you can see the proposal scene is very alike. I liked the way the girl looks shocked with the hand over the mouth, them both hugging and then the close up of the ring getting put on the finger. I feel as though it moves very swiftly between the clips and I think is the best way to sum up what happens in an engagement. 






 










The music video by Ne-Yo called Mad it has the same close ups of the faces of the actor and actress when they are arguing to see the emotion. I find this a very effective technique as the audience can see the facial expression of both of them, gives it the look of a more realistic argument. These examples show how similar my music video is to other music video.



 
 





 


















Now the difference of my music video to other music videos is during the lip singing the girl is in different place of the room with different angles showing her singing every time she comes onto the screen showing that she is moving around. I did this because what normally happens is that when an artist is lip singing as well there being a story line so it doesn’t get too confusing for the viewer the artist stays  in the same place with the same angle. But i found that boring. However even though its different places it is still in the same room, the artist is wearing the same clothes so it looks as though they belong together even though they were filmed on two separate days.


 
















I believe that the combination of my ancillary tasks and my media product works very well together. I have kept a house style throughout both pieces of work so the audience can see a link between the digipak and the magazine advert for it . the synergy between the main product and the ancillary task is that I have used the actresses that is in my music video as the face of both my ancillary tasks and also the girl is in the same location in these shots as she is in the music video  and in fact for an image that is on my digipak I screen shotted an image from the actual video to create more synergy between both media product and ancillary tasks. On the digipak I have the coloured images on the outside and on the inside it is black and white I have chosen to do this because it links in with the song that I have created my music video for. As the whole song is about being strong on the surface and looking happy which is what she is doing yet on the inside she feels alone and hurt and I have shown this by her sitting by herself on a bench looking upset. This has been also linked in with the magazine advert by the inside of the digipak being the main background for the poster and having the front of the digipak showing on the magazine advert as a small square so its obvious to see but not so big that it takes the attention away from the back ground. I was also able to get feedback on how effective my main product is combined with my ancillary texts 

From audience feedback that I have got off YouTube where I have put my music video I have found what the public have actually thought as they commented. The first comment which is from  ‘beanhead1267’ saying that they ‘loved the video, a few framing issues ie. A few feet missing and tip of heads some shaky hand held shots and focusing. Loved the use of light in the vid and all in all a good job well done cant wait for the sequel. The next comment was from MrBoultonLear who said they loved the sing and the video enhances it. He loves the desaturated images and the lip syncing is great. Sad story. And the final comment from Michael Johnson who said it is a very emotional and lots of fantastic images which really draws the audience in to the story good job. These comments have shown me that the audience likes the story that I have created in my music video and overall it is a good video however there are some issues in my music videos that are to due to camera hand held shots.
From the demographics off YouTube I have found out  that the majority of the people who watch my video are males taking up 57% of my viewers which means that previously in my blog posts when I predicted that the majority of viewers would be female  I was wrong  even though the original videos main viewers are female . I also found out that the viewing of my video wasn’t just from UK but also from countries like Canada, Austria, Indonesia and Spain thus meaning that the song I have chosen is well known but also that my music video has some entertain element to be watched. My music video has 103 views and the amount time it’s been watched is 4 hours. I also have 4 likes on my video which tells me that people like how I have done my music video. So overall what I have learnt from all the feedback is that possibly I should use a tripod while filming all of the shots as the camera in places in unnecessarily shaky at times which puts the viewer off the actual story. Also at places where it is blurry because the camera wouldn’t focus properly I should retake though images so I can have clearer images so people will follow the storyline. Another factor that I have learnt from is the framing of the shots, I think possibly more long shots or mid shots could be used and also the rule of thirds to be put into place so during filming no heads or feet will be cut off. 

Throughout the planning and research and creating my final product I have used media technologies. I have put all my whole portfolio on blogger which enables me to put text, images, videos  and also  use HTML codes to link a YouTube video to my on line blog. In these blog posts I have included prezzi’s, documents, slide share and also the use of video. 

The online site called prezi is where I was able to create an interactive presentation, these interactive presentation allowed the audience to zoom in and out when at different sections. To create a prezi I had to include images and text and place it in the correct section. This is the easiest and an entertaining way to upload posts such as lip singing, and digipak analysis without creating a blog post full of lots of writing, which can become tedious to read.
Another online site called slide share where I created more blog posts that are interactive again, the way that this is interactive is that the viewer can move from slide to slide.  The way in which I created slide shares was so the audience is able to view how I created my ancillary texts step by step. I find this a better way of presenting my work as it’s a quick way someone can view the creation. also uploading it on to blogger was a very easy task to do. i had never used slide share before but it was very easy to get the hang of it.
The use of documents like Microsoft word I had to use because the blogger had some technical difficulties. I had to import these documents after screen shooting them, cropping it in paint and saving it as an image. This means saving them in JPG and finally importing it in blogger as a post. This is also a similar way of how I uploaded images on to my blogger as well. This was a more difficult way of writing blogs. the picture on the left shows me using Microsoft Word to write up my blogs that i was needing.
 

the image above is blogger that i have used throughout creating my media product. this has to be the most useful technology that i worked with because i was able to put all of my planning, research and actual media product on to. it was very easy to use and easy to access from anywhere.




 the image on the right is showing me using paint and the image below shows how imported photos and images into my blogger. this was a long process to go through. i would of much preferred to just write it on the blog and the majority of the time i was able to do this. however even though it took so long it helped me learn how to use other technologies which i hadn't used before like paint.

 

Another media technology that I have used is creating a video for my evaluation so over all I can have a broad use of media. I also thought that it would be a lot easier to watch then having to read pages of writing. I filmed the video using my mobile phone which has a 13 mega pixels HD camera on it. I used a Samsung nx1000 camera to record all of my footage for my music video. Some of the recordings were done with a tripod while the majority was done just by hand. Unfortunately the hand work was shaky which lead to the majority of the criticism that I received from the audience feedback.
I feel as though overall my media product with the ancillary tasks has come together positively using synergy throughout which I feel strengths the final product. The way that I have produced each product is quite simple  which matches  the genre of song that I have chosen, my music video has mainly got positive responses  especially to the story line which has been called “cheesy” by the male actor in the video which is what I was trying to aim for. Both my digipak and magazine advert I have created has put the genre and what the song represents on paper through images confidently.