goodwin's 6 feature of a music video

In His Book ‘Dancing in the Distraction Factory’ Andrew Goodwin points out characteristics and features that can be found in music videos.

here are the 6 points:

1) Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 

2) There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).  

3) There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
(either illustrative, amplifying, contradicting).

4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). These include CUs of the star’s face, iconography of band image, visual trademarks and motifs.

5) There is frequent reference to the notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body. ) There are often intertextual reference (to films, tv programmes, other music videos etc).

 6) There are often intertextual reference (to films, tv programmes, other music videos etc).

Ed Sheeran- give me love


Genre Characteristics:
clothes- casual
Edsheeran- shaggy hair, relaxed
women, loose top, baggy clothes, relaxed, tight shorts

Relationship between lyrics and visuals:
'give me love'- cupid is giving people love through shoot people with her bow and arrow
'play hide and seek'- women hides while 2 others seek
'i just want to hold you'- two models are embracing/holding each other

Relationship between music and visuals:
deeper vocie for when they go underground
smoke when slow motion happens as slow music plays
towards the end speeds up as the music speeds up

Close ups of artists:
artist behind a window mostly- long shots
a few shots of just Ed Sheeran with closer things blurred

References to looking:
cupid- always looking through car and cafe windows and around corners
female tearing her clothes (shirt) showing female body

Intertexuality:
cupid
skellig


Slipknot- Psychosocial


Genre Characteristics:
 metal- dark run down farm area
masks- not showing face- scary
filming a band playing
dark clothes
fire around them all, dark area, hell like atmosphere

Relationship between lyrics and visuals:
 'go dig your graves'- shows a dead rodant

Relationship between music and visuals:
 when the music speeds up the speed of the video speeds up
when the music slows down they film everything in slow motion

Close ups of artists:
 close up of all the artists in their masks- scary- most the visuals are put in slow motion